MadFolks | Brand DNA Discovery

BRAND DNA

01. Brand Name

02. Representative Name

03. Designation

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Internal DNA Report

The Core Identity

Defining the heart, soul, and foundational purpose of the brand.

Text Entry

What is your Brand Heart? (Purpose, Mission, Values)

Text Entry

The "One Big Promise" you make to every buyer?

Text Entry

What is the biggest misconception about your industry?

Personality Spectrum

Locate where your brand sits between these opposing traits.

TraditionalProgressive

ExclusiveAccessible

CorporateFriendly

UnderstatedBold

SeriousPlayful

RealisticIdealistic

Visual & Verbal Vibe

Establishing the look, feel, and tone of voice for the brand.

Select One Option

If the brand was a person, how would they dress?

Formal & Corporate (The Expert)

Modern & Tech (The Visionary)

Earthy & Organic (The Caregiver)

Trendy & Gen-Z (The Rebel)

Select All That Apply

Which words describe your desired brand look?

Luxury

Modern

Minimal

Elegant

Trendy

Fun

Warm

Bold

Market Positioning

Understanding where you stand against competitors and within the market.

Text Entry

Complete your USP statement: "Our [offering] is the only [category] that [benefit]."

Text Entry

Who is the 'Villain' in your story? (What do you fight against?)

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Who is your absolute 'Ideal' Client or Partner?

Technical Preferences

Specific design choices regarding logos and typography.

Select All That Apply

Logo Type Preference

Word Mark

Letter Mark

Pictorial Mark

Abstract Mark

Mascot Logo

Combination Mark

Emblem Logo

Select One Option

Typography Direction

Serif (Traditional / Editorial)

Sans-Serif (Modern / Clean)

Slab Serif (Bold / Industrial)

Monospace (Tech / Raw)

Script (Elegant / Personal)

Display (Unique / Expressive)

The Finale

The final impression you want to leave.

Text Entry

BRAND DNA

The Core Identity

What is your Brand Heart? (Purpose, Mission, Values)

The "One Big Promise" you make to every buyer?

What is the biggest misconception about your industry?

Personality Spectrum

Visual & Verbal Vibe

If the brand was a person, how would they dress?

Which words describe your desired brand look?

Market Positioning

Complete your USP statement: "Our [offering] is the only [category] that [benefit]."

Who is the 'Villain' in your story? (What do you fight against?)

Who is your absolute 'Ideal' Client or Partner?

Technical Preferences

Logo Type Preference

Typography Direction

The Finale

What is the ONE thing buyers must remember after a meeting?

DNA LOGGED.